A street team (in case you’re wondering) is a team of readers who get early access to an author’s new books in return for agreeing to review the book on sites like Amazon and Goodreads, and/or for sharing about the book on their websites or social media pages.
It may be called a street team, a review team, an influencer team, or something more personal, like Jane’s Reading Friends.
Yes, I’ve been on several author street teams.
As a reader, I most enjoy getting access to review copies, and having the opportunity to get to know the author a little better based on what they share in their group.
As a writer, I appreciate the opportunity to be in a street team as a way of seeing what other authors do and how I could apply that to my own upcoming book launch … (more on that tomorrow!)
