Do you expect the newsletter to be about the author you follow?
Well, yes. What else should it be about?
I want to read about the author and their books.
(Or their area of expertise, for a nonfiction author.)
If an author wants to share what’s going on in their life, great. If they want to share a short devotion, great. If they want to share about a book they’ve recently read and love, great. If they want to share about a promotion they’re in, that’s okay as well.
But, as I said last week, I’d prefer they keep it short – so perhaps a life update or a devotion, but not both. And share about one promotion or one book. If they want to share more, I’d rather they share a link to their review or to a blog post.
But that’s just me and what I like (and don’t like).
I agree I want it to be about the author. I get annoyed when the newsletter is basically a blog post on a different author with nothing about the one I signed up for. These are often authors that do two or more a month. often one is about themselves the next will have nothing but info on another author which would be better in a blog post. (The author swap doesn’t inspire me either but I can tolerate it if its at the bottom). I would rather a monthly or even less frequent newsletter or the choice. if they want to do a newsletter about a fellow author give the option when signing up. My news or My news and info on other authors.