As I said last week, I’m not a big Pinterest user.
I’ll often look at a new-to-me author’s Pinterest account to see if I want to follow it.
- If it’s posting bookish information such as character portraits or pictures of the book’s setting, then I might follow.
- I might follow if they’re posting about their hobbies … if our hobbies are similar.
- But if their account is mostly repining things I’m not interested in, then I’m unlikely to follow them.
I usually find their Pinterest accounts as links from their author website. If I put my marketing had on, I think the content an author pins (or posts) should be relevant to their readers. It shouldn’t be dominated by their own hobbies or interests, especially if those things are not interesting or relevant to their readers (*cough* US politics *cough*).
It may be the way I’ve trained the algorithm, but I find Pinterest is mostly links to blog posts. On that basis, I prefer Instagram (which is more visual, as Pinterest was originally intended to be), or Facebook (where it’s much easier to follow the link).
