What inspires you to continue receiving an author newsletter? That’s not an easy question, so I’m going to turn it around and instead share what is likely to encourage me to unsubscribe from an author newsletter.
The first is if I get too many newsletters.
For obvious reasons, particularly given the state of my overflowing inbox.
The second is if the newsletters don’t have any content I find useful or interesting.
Send me too many uninteresting newsletter, and I will hit the unsubscribe button 🙂
I’m also not a fan of too-long newsletters, which is somewhat awkward, as I suspect I sometimes write too-long newsletters. It’s balance – send the newsletters often enough that no single newsletter drags on, but not so often that readers feel like they’re being spammed.
So what inspires me to continue receiving an author’s newsletter?
- When it’s not too long
- When they don’t come too often
- When the content is interesting and relevant
That means some book news, but a balance between the author’s own books, what they’ve been reading (because author’s should also read),and general life news.
